A comprehensive sustainable tourism initiative has been launched in Sri Lanka, bringing together government agencies, tourism operators, and environmental organizations.

The programme focuses on protecting sensitive ecosystems while ensuring tourism continues to benefit local communities and the national economy.

New guidelines have been established for wildlife tourism, including stricter regulations for whale watching and safari operations to minimize disturbance to animals.

Eco-lodges and sustainable accommodations are being promoted through certification programmes that recognize environmentally responsible practices.

Community-based tourism projects are being expanded, allowing visitors to experience authentic local culture while directly supporting rural economies.

Educational components of the programme aim to raise awareness among both tourists and operators about the importance of conservation.